180 Degree Rule. 

The 180-degree rule is a method that it used to orient the viewer on a scene.
The camera should always be kept on one side of the line so the people are always in the same position no matter what angle the camera is.
It is possible to cross the 180 line however, this must be shown with the camera recording to orient the viewer on the New 180 degree angle where the people has switched sides. This gives the scene continuity.
However if people do switch sides between scenes a re-establishing scene is usually followed after to allow the viewer to re-establish where the characters are. 

Task 2: Research into existing products. Notting Hill.

Analyse how the film’s opening establishes genre conventions and reaches target audiences through technical codes, narrative and characterisation.

Notting Hill

Notting hill is a British romantic comedy which was released on 21^st may 1999. It was directed by Roger Mitchell and put into production by Duncan Kenworthy. It was put into production with a budget of $43 million & became the highest grossing British film released in 1999 with a grossing of $363,889,700.

Notting Hill is about a Man named Will Thacker who runs & owns an independent travel book shop in Portobello road. He is a divorced man who shares his small flat with his clumsy housemate ‘Spike’.
A Famous actress under the name Anna Scott enters his shop and he seems to fall in love with her. Will Thacker decides to offer her stupid advice about books which are terrible and tries to gain her attention.

I will be analysing how the film fits into the genre of a British Romantic Comedy through its M.E.S, Camera angles, Sound & Editing.

The film opens up to a girl named Anna Scott having pictures and meeting fans. These shots show her fame and importance in the story and that she is considered very beautiful and well known. The Font of the titles is very unique and drawn in a Font mostly found on Valentine cards, and a love letter which makes it appear to be a romantic film. The next scene shows an establishing shot of a road, which an over narrative of a man explaining the small but compact street. He explains he is divorced and runs an independent book shop which specialises in travel books. He lives in a small house with a blue door, which he says him and his wife painted before she left him for another man. He obviously seems to be living a life which is going nowhere and also looks very lonely without his wife being by his side.  His general direction in life has hit a dead end and You begin to understand he is fairly clumsy and not very confident.  The story of his divorce gives an atmosphere of romance because he was once in love, and The audience begins to see how the Romantic genre fits in.

As he works in his travel book store you understand that the Book store is gaining no profits and is losing money fairly rapidly. A close up shot of his face shows his is full of doubt whilst a blurred figure of a small thin woman enters the shop.  The camera angle changes to another view on his face as his features relax as he looks at the woman. Calm music slowly fades in which gives an atmosphere of love and you seem to see how he likes this woman which fits into the romantic genre.

He begins to speak to her, bombarding her with stupid advice on the travel books and you find out it is Anna Scott. The famous woman who was shown in the previous opening clips.  At first it seems she is disinterested and wants to be left alone however Will Thacker helplessly tries to keep her attention. It is a scene with comedic and love atmosphere which links to its genre of being a British Romantic Comedy. You see how it is British with the character of the man. Will Thacker is clumsy and not very confident in getting woman attention. However if it was an American Romantic Comedy the character would be Bolder and more confident in comparison to Will Thacker. The Style of life his is living in with his flatmate creates a comedic effect as his Flatmate is Clumsy & Fairly unintelligent at several aspects of life, especially the romantic aspect as he asks Will Thacker for advice on love.

In conclusion I think the Title font in the beginning of the film is very effective in defining the romantic nature of the film. The bright pink colours which are generically associated with love and valentines show how the film could be a romantic. In addition the font of the film is very similar to the font seen in Wedding events, Valentines cards and formal letters. The font is an easy point for the Audience to analyse to see how the film is a romantic film.

Task 2: Research into existing products. Candy Man.

Analyse how the film’s opening establishes genre conventions and reaches target audiences through technical codes, narrative and characterisation.

Candyman.

The Candyman was a horror movie which was released in the UK on 19 March 1993. PolyGram Filmed Entertainment & Propaganda Films went under development with a budget of $8,000,000 and once it was released in America is Grossed a total of $25,792,310. Being an obvious success it is now part of a trilogy with Candyman: Farewell to the Flesh & Candyman: Day of the dead.

The Candyman is about Helen Lyle is a student who decides to write a thesis about local legends and myths. She visits a part of the town, where she learns about the legend of the Candyman, a one-armed man who appears when you say his name five times, in front of a mirror. Helen conducts several investigations into this rumour and tries to figure out if its true.

I will be analysing how the opening of the film shows and portrays its place in the Horror genre. The Movie starts with an Aerial shot of a city at daytime. This may not look like much but you instantly get knowledge of the setting and scenery where the movie is based. More notably is the soundtrack being played in the back. Orchestra-like music with Organs is the song playing in the background. In  addition the music sounds instantly uncomfortable and eerie. The Organ which can be heard could be used to symbolize the connection to a Church and religion which in many Horror films is a way of showing Paranormal nature and atmosphere.  Also the use of church instruments is a way of linking to Death and Hell which suits perfectly as the Candyman is a serial killer who people know nothing about(Could be paranormal).
By paying close attention to the titles you can also see how the Title Candyman is shown to be in a different font and a bigger size. The Candyman title is shown to be more Sharper on the edges and looks more threatening. Instantly this could be a link to a candyman whom to learn has a hook in place for a hand and His hook is Sharp and his killing weapon, A reason why the font is so Sharp and defined.

The next scene is a very long shot of skyscrapers in a city which seem to being swarmed by Wasps. In addition to this a voice over which is deep and Intimidating is talking. Because of the Creepy atmosphere given off by the wasps which now seem to be swarming a whole city, You think the voice over is the Candyman. The Wasps could be a link to the Candyman as wasps are seen as evil creatures and are disliked by many people. This in turn could be the same for Candyman and He could ‘Sting’ people with his Hook.
Candyman says “I have come for you” and whilst this is said the Scene gradually fades out to a girl which leads you to think this is the girl Candyman is trying to murder.  The whole scene portrays how the Movie will be following how the candyman will terrorize the city as the wasps did. This also shows its Horror genre nature.

The next scene is where the candyman is shown for a quick second. A young pair of adults are In the bathroom and She explains how saying Candyman 5 times in the mirror will summon him At the cost of your life. The boy manages to say it 4 times but does not continue. This shows how even though the Candyman might not be true he is still feared as if he was a real murderer. A few moments after this scene the girl finally says Candyman for the 5^th time in the mirror. Nothing happens. However when she turns the light off a sudden figure appears and the scene cuts to low angle shot of the ceiling which seems to be pierced a large bloodied hook.  The Appearance in the dark is effective as people are already scared or wary of the dark. The fact that he appears suddenly in the dark makes the dark much more petrifying then usual because an actually murdered is within the darkness.